{"id":237230,"date":"2024-08-14T13:15:19","date_gmt":"2024-08-14T11:15:19","guid":{"rendered":"https:\/\/dev.netnami.com\/?page_id=237230"},"modified":"2024-08-20T10:37:42","modified_gmt":"2024-08-20T08:37:42","slug":"digital-marketing-components","status":"publish","type":"page","link":"https:\/\/dev.netnami.com\/fr\/digital-marketing-components\/","title":{"rendered":"Digital Marketing Components"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|desktop&#8221; next_background_color=&#8221;#ffffff&#8221; admin_label=&#8221;Header&#8221; _builder_version=&#8221;4.27.0&#8243; background_image=&#8221;https:\/\/dev.netnami.com\/wp-content\/uploads\/2024\/07\/web-dev-23.png&#8221; parallax=&#8221;on&#8221; custom_padding=&#8221;7vw||10vw||false|false&#8221; custom_padding_tablet=&#8221;100px||100px||true&#8221; custom_padding_phone=&#8221;||||true&#8221; top_divider_style=&#8221;clouds2&#8243; top_divider_color=&#8221;#0C71C3&#8243; bottom_divider_style=&#8221;clouds2&#8243; bottom_divider_height=&#8221;64px&#8221; bottom_divider_height_tablet=&#8221;150px&#8221; bottom_divider_height_phone=&#8221;110px&#8221; bottom_divider_height_last_edited=&#8221;on|phone&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; text_font=&#8221;Roboto||||||||&#8221; text_text_color=&#8221;#0C71C3&#8243; header_font=&#8221;Roboto|700|||||||&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;gcid-97d8953f-8ddd-4eda-8501-5cc25d324b62&#8243; header_font_size=&#8221;80px&#8221; header_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;Roboto|700||on|||||&#8221; header_3_text_align=&#8221;center&#8221; header_3_text_color=&#8221;#ffffff&#8221; header_3_font_size=&#8221;24px&#8221; header_3_letter_spacing=&#8221;10px&#8221; header_3_line_height=&#8221;2em&#8221; text_orientation=&#8221;center&#8221; background_layout=&#8221;dark&#8221; module_alignment=&#8221;center&#8221; text_font_size_last_edited=&#8221;off|desktop&#8221; header_font_size_tablet=&#8221;40px&#8221; header_font_size_phone=&#8221;32px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;16px&#8221; header_3_font_size_phone=&#8221;14px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_3_letter_spacing_tablet=&#8221;5px&#8221; header_3_letter_spacing_phone=&#8221;&#8221; header_3_letter_spacing_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{%22gcid-97d8953f-8ddd-4eda-8501-5cc25d324b62%22:%91%22header_text_color%22%93}&#8221;]<\/p>\n<h1>Digital Marketing<\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.0&#8243; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;2em&#8221; ul_font=&#8221;||||||||&#8221; header_font=&#8221;Roboto|700|||||||&#8221; header_text_align=&#8221;center&#8221; header_font_size=&#8221;80px&#8221; header_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;Roboto|700||on|||||&#8221; header_3_text_align=&#8221;center&#8221; header_3_text_color=&#8221;#ffffff&#8221; header_3_font_size=&#8221;24px&#8221; header_3_letter_spacing=&#8221;10px&#8221; header_3_line_height=&#8221;2em&#8221; text_orientation=&#8221;center&#8221; background_layout=&#8221;dark&#8221; max_width=&#8221;800px&#8221; module_alignment=&#8221;center&#8221; text_font_size_last_edited=&#8221;off|desktop&#8221; header_font_size_tablet=&#8221;40px&#8221; header_font_size_phone=&#8221;32px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;16px&#8221; header_3_font_size_phone=&#8221;14px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_3_letter_spacing_tablet=&#8221;5px&#8221; header_3_letter_spacing_phone=&#8221;&#8221; header_3_letter_spacing_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Digital marketing is a crucial component for any business looking to grow and compete in today&#8217;s digital landscape. However, SMEs often face challenges in understanding where to allocate their limited budgets for maximum impact. This guide aims to educate SMEs on the importance of digital marketing, how to set a budget, and where to focus their efforts.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|desktop&#8221; next_background_color=&#8221;#ffffff&#8221; admin_label=&#8221;Header&#8221; _builder_version=&#8221;4.27.0&#8243; background_image=&#8221;https:\/\/dev.netnami.com\/wp-content\/uploads\/2024\/07\/web-dev-23.png&#8221; parallax=&#8221;on&#8221; custom_padding=&#8221;7vw||10vw||false|false&#8221; custom_padding_tablet=&#8221;100px||100px||true&#8221; custom_padding_phone=&#8221;||||true&#8221; top_divider_style=&#8221;clouds2&#8243; top_divider_color=&#8221;#0C71C3&#8243; bottom_divider_style=&#8221;clouds2&#8243; bottom_divider_height=&#8221;64px&#8221; bottom_divider_height_tablet=&#8221;150px&#8221; bottom_divider_height_phone=&#8221;110px&#8221; bottom_divider_height_last_edited=&#8221;on|phone&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; text_font=&#8221;Roboto||||||||&#8221; text_text_color=&#8221;#0C71C3&#8243; header_font=&#8221;Roboto|700|||||||&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;gcid-97d8953f-8ddd-4eda-8501-5cc25d324b62&#8243; header_font_size=&#8221;80px&#8221; header_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;Roboto|700||on|||||&#8221; header_3_text_align=&#8221;center&#8221; header_3_text_color=&#8221;#ffffff&#8221; header_3_font_size=&#8221;24px&#8221; header_3_letter_spacing=&#8221;10px&#8221; header_3_line_height=&#8221;2em&#8221; text_orientation=&#8221;center&#8221; background_layout=&#8221;dark&#8221; module_alignment=&#8221;center&#8221; text_font_size_last_edited=&#8221;off|desktop&#8221; header_font_size_tablet=&#8221;40px&#8221; header_font_size_phone=&#8221;32px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;16px&#8221; header_3_font_size_phone=&#8221;14px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_3_letter_spacing_tablet=&#8221;5px&#8221; header_3_letter_spacing_phone=&#8221;&#8221; header_3_letter_spacing_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{%22gcid-97d8953f-8ddd-4eda-8501-5cc25d324b62%22:%91%22header_text_color%22%93}&#8221;]<\/p>\n<h1>Digital Marketing<\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.0&#8243; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;2em&#8221; ul_font=&#8221;||||||||&#8221; header_font=&#8221;Roboto|700|||||||&#8221; header_text_align=&#8221;center&#8221; header_font_size=&#8221;80px&#8221; header_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;Roboto|700||on|||||&#8221; header_3_text_align=&#8221;center&#8221; header_3_text_color=&#8221;#ffffff&#8221; header_3_font_size=&#8221;24px&#8221; header_3_letter_spacing=&#8221;10px&#8221; header_3_line_height=&#8221;2em&#8221; text_orientation=&#8221;center&#8221; background_layout=&#8221;dark&#8221; max_width=&#8221;800px&#8221; module_alignment=&#8221;center&#8221; text_font_size_last_edited=&#8221;off|desktop&#8221; header_font_size_tablet=&#8221;40px&#8221; header_font_size_phone=&#8221;32px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;16px&#8221; header_3_font_size_phone=&#8221;14px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_3_letter_spacing_tablet=&#8221;5px&#8221; header_3_letter_spacing_phone=&#8221;&#8221; header_3_letter_spacing_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Digital marketing is a crucial component for any business looking to grow and compete in today&#8217;s digital landscape. However, SMEs often face challenges in understanding where to allocate their limited budgets for maximum impact. This guide aims to educate SMEs on the importance of digital marketing, how to set a budget, and where to focus their efforts.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.0&#8243; custom_padding=&#8221;80px|0px|80px|0px|true|false&#8221; bottom_divider_style=&#8221;slant2&#8243; bottom_divider_color=&#8221;#4682B4&#8243; bottom_divider_height=&#8221;41px&#8221; bottom_divider_repeat=&#8221;0.6x&#8221; bottom_divider_height_tablet=&#8221;220px&#8221; bottom_divider_height_phone=&#8221;160px&#8221; bottom_divider_height_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{%22gcid-0eb188fc-4407-4c78-a0aa-f4fd251b384a%22:%91%22top_divider_color%22%93}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; text_font=&#8221;Roboto|900|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;2em&#8221; ul_font=&#8221;||||||||&#8221; header_font=&#8221;Roboto|700|||||||&#8221; header_text_align=&#8221;center&#8221; header_font_size=&#8221;80px&#8221; header_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;Roboto|700||on|||||&#8221; header_3_text_align=&#8221;center&#8221; header_3_text_color=&#8221;#ffffff&#8221; header_3_font_size=&#8221;24px&#8221; header_3_letter_spacing=&#8221;10px&#8221; header_3_line_height=&#8221;2em&#8221; text_orientation=&#8221;center&#8221; background_layout=&#8221;dark&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;left&#8221; text_font_size_last_edited=&#8221;off|desktop&#8221; header_font_size_tablet=&#8221;40px&#8221; header_font_size_phone=&#8221;32px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;16px&#8221; header_3_font_size_phone=&#8221;14px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_3_letter_spacing_tablet=&#8221;5px&#8221; header_3_letter_spacing_phone=&#8221;&#8221; header_3_letter_spacing_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Digital marketing is a crucial component for any business looking to grow and compete in today&#8217;s digital landscape. However, SMEs often face challenges in understanding where to allocate their limited budgets for maximum impact. This guide aims to educate SMEs on the importance of digital marketing, how to set a budget, and where to focus their efforts.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.0&#8243; text_font=&#8221;||||||||&#8221; text_line_height=&#8221;2em&#8221; ul_font=&#8221;||||||||&#8221; header_2_font=&#8221;Roboto|700|||||||&#8221; header_2_font_size=&#8221;45px&#8221; header_2_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;||||||||&#8221; max_width=&#8221;800px&#8221; max_width_last_edited=&#8221;off|desktop&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;|||&#8221; header_2_font_size_tablet=&#8221;35px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><b>Why Digital Marketing is Important<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Increased Visibility<\/b><span style=\"font-weight: 400;\">: Digital marketing helps businesses reach a larger audience beyond their local area.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Cost-Effective<\/b><span style=\"font-weight: 400;\">: Compared to traditional marketing, digital marketing is often more cost-effective and delivers higher ROI.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Measurable Results<\/b><span style=\"font-weight: 400;\">: Digital marketing provides measurable results, allowing businesses to track performance and optimize strategies.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Targeted Audience<\/b><span style=\"font-weight: 400;\">: Digital marketing allows precise targeting of specific demographics, interests, and behaviors.<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_tabs active_tab_background_color=&#8221;#FFFFFF&#8221; inactive_tab_background_color=&#8221;#FFFFFF&#8221; active_tab_text_color=&#8221;#0C71C3&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; body_font=&#8221;Roboto||||||||&#8221; body_text_align=&#8221;left&#8221; body_line_height=&#8221;1em&#8221; tab_font=&#8221;Roboto|900|||||||&#8221; tab_font_size=&#8221;17px&#8221; tab_letter_spacing=&#8221;2px&#8221; tab_line_height=&#8221;3em&#8221; body_ul_font=&#8221;Roboto|700|||||||&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;0px|0px|0px|0px|false|false&#8221; custom_padding=&#8221;|||4px|false|false&#8221; animation_style=&#8221;fade&#8221; tab_line_height_tablet=&#8221;1.5em&#8221; tab_line_height_phone=&#8221;2em&#8221; tab_line_height_last_edited=&#8221;on|desktop&#8221; custom_css_main_element=&#8221;display: flex;||flex-direction:row;&#8221; custom_css_tabs_controls=&#8221;width:300px&#8221; custom_css_tab=&#8221;width:100%&#8221; border_width_all=&#8221;0px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_tab title=&#8221;SEO&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<table id=\u201cSEO\u201d style=\"border-collapse: collapse; width: 100%;\" border=\"0\">\n<tbody>\n<tr>\n<td style=\"width: 70%;\">\n<p><b>SEO Audits<\/b><span style=\"font-weight: 400;\">: Regular audits to identify and fix issues affecting your site&#8217;s ranking.<\/span><\/p>\n<p><b>Keyword Research<\/b><span style=\"font-weight: 400;\">: Identifying the right keywords to target to attract the right audience.<\/span><\/p>\n<p><b>On-Page SEO<\/b><span style=\"font-weight: 400;\">: Optimizing content and HTML source code of a page.<\/span><\/p>\n<p><b>Off-Page SEO<\/b><span style=\"font-weight: 400;\">: Building backlinks and promoting content externally.<\/span><\/p>\n<p><b>Local SEO<\/b><span style=\"font-weight: 400;\">: Optimizing for local search to attract nearby customers.<\/span><\/p>\n<p><b>Technical SEO<\/b><span style=\"font-weight: 400;\">: Ensuring the website meets the technical requirements of search engines.<\/span>.<\/p>\n<\/td>\n<td style=\"width: 50%;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/dev.netnami.com\/wp-content\/uploads\/2024\/08\/consulting-21b-300x94.png\" width=\"300\" height=\"94\" alt=\"\" class=\"wp-image-29640 alignnone size-medium\" \/><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>[\/et_pb_tab][et_pb_tab title=&#8221;SEM&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><b>PPC Advertising<\/b><span style=\"font-weight: 400;\">: Paying for ads on search engines to drive traffic.<\/span><\/p>\n<p><b>Google Ads<\/b><span style=\"font-weight: 400;\">: Creating ads on Google to reach potential customers.<\/span><\/p>\n<p><b>Display Ads<\/b><span style=\"font-weight: 400;\">: Using banner ads on various websites to increase visibility.<\/span><\/p>\n<p><b>Retargeting Ads<\/b><span style=\"font-weight: 400;\">: Targeting users who have previously visited your site.<\/span><\/p>\n<p>[\/et_pb_tab][et_pb_tab title=&#8221;SMM&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><b>Social Media Strategy + Planning<\/b><span style=\"font-weight: 400;\">: Developing a comprehensive plan for social media presence.<\/span><\/p>\n<p><b>Setup + Optimization<\/b><span style=\"font-weight: 400;\">: Setting up and optimizing social media profiles.<\/span><\/p>\n<p><b>Content Creation + Posting<\/b><span style=\"font-weight: 400;\">: Regularly creating and posting engaging content.<\/span><\/p>\n<p><b>Community Management<\/b><span style=\"font-weight: 400;\">: Engaging with followers and managing the online community.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_tab][et_pb_tab title=&#8221;Content Marketing&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<b id=\u201ccontent strategy\u201d >Content Strategy<\/b><span style=\"font-weight: 400;\">: Planning content that aligns with business goals.<\/span><\/p>\n<p><b>Blog Writing<\/b><span style=\"font-weight: 400;\">: Regularly publishing informative and engaging blog posts.<\/span><\/p>\n<p><b>Article + White Paper<\/b><span style=\"font-weight: 400;\">: Creating in-depth articles and white papers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><b>Infographic Creation<\/b>: Designing infographics to present data visually.<\/span>[\/et_pb_tab][et_pb_tab title=&#8221;Email Marketing&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><b>Campaign Management<\/b><span style=\"font-weight: 400;\">: Planning and executing email campaigns.<\/span><\/p>\n<p><b>Newsletter Creation<\/b><span style=\"font-weight: 400;\">: Creating regular newsletters.<\/span><\/p>\n<p><b>Automation<\/b><span style=\"font-weight: 400;\">: Setting up automated email sequences.<\/span><\/p>\n<p><b>Subscriber Management<\/b><span style=\"font-weight: 400;\">: Managing email subscribers.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_tab][et_pb_tab title=&#8221;CRO&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><b>A\/B Testing<\/b><span style=\"font-weight: 400;\">: Testing different versions of a webpage to see which performs better.<\/span><\/p>\n<p><b>Landing Page Optimization<\/b><span style=\"font-weight: 400;\">: Optimizing landing pages for higher conversions.<\/span><\/p>\n<p><b>UX Enhancements<\/b><span style=\"font-weight: 400;\">: Improving user experience to increase engagement.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_tab][et_pb_tab title=&#8221;Analytics &#038; Reporting&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><b>Web Analytics Monitoring<\/b><span style=\"font-weight: 400;\">: Tracking website performance.<\/span><\/p>\n<p><b>Custom Reporting and Insights<\/b><span style=\"font-weight: 400;\">: Creating reports tailored to business needs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><b>Data-Driven Strategy Adjustments<\/b>: Making strategic adjustments based on data.<\/span><\/p>\n<p>[\/et_pb_tab][\/et_pb_tabs][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|tablet&#8221; prev_background_color=&#8221;#ffffff&#8221; admin_label=&#8221; Market Research&#8221; _builder_version=&#8221;4.27.0&#8243; background_color=&#8221;#F2F2FA&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;80px||80px||true|false&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;0px|||&#8221; top_divider_style=&#8221;clouds2&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; text_font=&#8221;Roboto|900|||||||&#8221; text_line_height=&#8221;2em&#8221; ul_font=&#8221;||||||||&#8221; header_font=&#8221;Roboto|900|||||||&#8221; header_2_font=&#8221;Roboto|700|||||||&#8221; header_2_font_size=&#8221;45px&#8221; header_2_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;||||||||&#8221; text_orientation=&#8221;center&#8221; max_width=&#8221;800px&#8221; max_width_last_edited=&#8221;off|desktop&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;|||&#8221; header_2_font_size_tablet=&#8221;35px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><span style=\"font-weight: 400;\">Digital marketing is an essential investment for SMEs to grow and compete. <\/span><\/h3>\n<p><span style=\"font-weight: 400;\">By understanding the components of digital marketing and allocating their budget wisely, SMEs can maximize their online presence and achieve their business goals. Working with experts ensures that their investment is optimized for the best possible returns.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.0&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_blurb title=&#8221;How much should SMEs spend on Digital Marketing&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xe08b;||divi||400&#8243; icon_color=&#8221;#fa5e5d&#8221; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;64px&#8221; content_max_width=&#8221;1100px&#8221; image_icon_width_tablet=&#8221;64px&#8221; image_icon_width_phone=&#8221;32px&#8221; image_icon_width_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.0&#8243; header_level=&#8221;h3&#8243; header_font=&#8221;Roboto|700|||||||&#8221; header_line_height=&#8221;1.7em&#8221; body_font=&#8221;||||||||&#8221; body_font_size=&#8221;16px&#8221; body_line_height=&#8221;2em&#8221; background_color=&#8221;#ffffff&#8221; text_orientation=&#8221;center&#8221; module_alignment=&#8221;left&#8221; custom_margin=&#8221;||0px|&#8221; custom_padding=&#8221;30px|20px|40px|20px|false|true&#8221; custom_padding_last_edited=&#8221;off|desktop&#8221; animation=&#8221;off&#8221; header_font_size_tablet=&#8221;&#8221; header_font_size_phone=&#8221;18px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; body_font_size_tablet=&#8221;&#8221; body_font_size_phone=&#8221;14px&#8221; body_font_size_last_edited=&#8221;on|phone&#8221; border_radii=&#8221;|10px|10px||&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_blur=&#8221;70px&#8221; box_shadow_color=&#8221;rgba(110,130,208,0.18)&#8221; icon_font_size=&#8221;64px&#8221; icon_font_size_tablet=&#8221;&#8221; icon_font_size_phone=&#8221;32px&#8221; icon_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_blurb][et_pb_toggle title=&#8221;Learn More&#8221; _builder_version=&#8221;4.16&#8243; title_font=&#8221;Roboto|700|||||||&#8221; title_font_size=&#8221;18px&#8221; title_line_height=&#8221;1.7em&#8221; body_font=&#8221;||||||||&#8221; body_font_size=&#8221;16px&#8221; body_line_height=&#8221;2em&#8221; background_color=&#8221;#ffffff&#8221; custom_margin=&#8221;||12%|&#8221; custom_padding=&#8221;|30px||30px&#8221; animation_style=&#8221;fold&#8221; animation_direction=&#8221;top&#8221; border_radii=&#8221;|||10px|10px&#8221; border_width_all=&#8221;0px&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_blur=&#8221;70px&#8221; box_shadow_color=&#8221;rgba(110,130,208,0.18)&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Industry Standards<\/b><span style=\"font-weight: 400;\">: It&#8217;s generally recommended that SMEs allocate 7-8% of their revenue to marketing. Of this, a significant portion should be dedicated to digital marketing.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Startup Phase<\/b><span style=\"font-weight: 400;\">: New businesses might need to spend more initially to build a brand presence.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Growth Phase<\/b><span style=\"font-weight: 400;\">: Businesses in the growth phase can allocate a stable percentage of their revenue to maintain and increase their market share.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Established Phase<\/b><span style=\"font-weight: 400;\">: Established businesses might focus more on optimization and less on acquisition.<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_toggle][et_pb_blurb title=&#8221;Importance of Expert Advice&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xe0f2;||divi||400&#8243; icon_color=&#8221;#f98d5e&#8221; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;64px&#8221; content_max_width=&#8221;1100px&#8221; image_icon_width_tablet=&#8221;64px&#8221; image_icon_width_phone=&#8221;32px&#8221; image_icon_width_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.16&#8243; header_level=&#8221;h3&#8243; header_font=&#8221;Roboto|700|||||||&#8221; header_line_height=&#8221;1.7em&#8221; body_font=&#8221;||||||||&#8221; body_font_size=&#8221;16px&#8221; body_line_height=&#8221;2em&#8221; background_color=&#8221;#ffffff&#8221; text_orientation=&#8221;center&#8221; module_alignment=&#8221;left&#8221; custom_margin=&#8221;||0px|&#8221; custom_padding=&#8221;30px|20px|40px|20px|false|true&#8221; custom_padding_last_edited=&#8221;off|desktop&#8221; animation=&#8221;off&#8221; header_font_size_tablet=&#8221;&#8221; header_font_size_phone=&#8221;18px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; body_font_size_tablet=&#8221;&#8221; body_font_size_phone=&#8221;14px&#8221; body_font_size_last_edited=&#8221;on|phone&#8221; border_radii=&#8221;|10px|10px||&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_blur=&#8221;70px&#8221; box_shadow_color=&#8221;rgba(110,130,208,0.18)&#8221; icon_font_size=&#8221;64px&#8221; icon_font_size_tablet=&#8221;&#8221; icon_font_size_phone=&#8221;32px&#8221; icon_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore<\/p>\n<p>[\/et_pb_blurb][et_pb_toggle title=&#8221;Learn More&#8221; _builder_version=&#8221;4.16&#8243; title_font=&#8221;Roboto|700|||||||&#8221; title_font_size=&#8221;18px&#8221; title_line_height=&#8221;1.7em&#8221; body_font=&#8221;||||||||&#8221; body_font_size=&#8221;16px&#8221; body_line_height=&#8221;2em&#8221; background_color=&#8221;#ffffff&#8221; custom_margin=&#8221;||12%|&#8221; custom_padding=&#8221;|30px||30px&#8221; animation_style=&#8221;fold&#8221; animation_direction=&#8221;top&#8221; border_radii=&#8221;|||10px|10px&#8221; border_width_all=&#8221;0px&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_blur=&#8221;70px&#8221; box_shadow_color=&#8221;rgba(110,130,208,0.18)&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Efficiency<\/b><span style=\"font-weight: 400;\">: Experts can help allocate your budget efficiently, ensuring the best ROI.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Up-to-Date Knowledge<\/b><span style=\"font-weight: 400;\">: Digital marketing trends and best practices change rapidly; experts stay updated.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Strategic Planning<\/b><span style=\"font-weight: 400;\">: Experts can develop a strategic plan tailored to your business goals.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Performance Tracking<\/b><span style=\"font-weight: 400;\">: Regular tracking and optimization ensure that marketing efforts are effective.<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_toggle][et_pb_blurb title=&#8221;Sample Budget Allocation for SMEs&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xe0f0;||divi||400&#8243; icon_color=&#8221;#76ce44&#8243; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;64px&#8221; content_max_width=&#8221;1100px&#8221; image_icon_width_tablet=&#8221;64px&#8221; image_icon_width_phone=&#8221;32px&#8221; image_icon_width_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.16&#8243; header_level=&#8221;h3&#8243; header_font=&#8221;Roboto|700|||||||&#8221; header_line_height=&#8221;1.7em&#8221; body_font=&#8221;||||||||&#8221; body_font_size=&#8221;16px&#8221; body_line_height=&#8221;2em&#8221; background_color=&#8221;#ffffff&#8221; text_orientation=&#8221;center&#8221; module_alignment=&#8221;left&#8221; custom_margin=&#8221;||0px|&#8221; custom_padding=&#8221;30px|20px|40px|20px|false|true&#8221; custom_padding_last_edited=&#8221;off|desktop&#8221; animation=&#8221;off&#8221; header_font_size_tablet=&#8221;&#8221; header_font_size_phone=&#8221;18px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; body_font_size_tablet=&#8221;&#8221; body_font_size_phone=&#8221;14px&#8221; body_font_size_last_edited=&#8221;on|phone&#8221; border_radii=&#8221;|10px|10px||&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_blur=&#8221;70px&#8221; box_shadow_color=&#8221;rgba(110,130,208,0.18)&#8221; icon_font_size=&#8221;64px&#8221; icon_font_size_tablet=&#8221;&#8221; icon_font_size_phone=&#8221;32px&#8221; icon_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_blurb][et_pb_toggle title=&#8221;Learn More&#8221; _builder_version=&#8221;4.27.0&#8243; title_font=&#8221;Roboto|700|||||||&#8221; title_font_size=&#8221;18px&#8221; title_line_height=&#8221;1.7em&#8221; body_font=&#8221;||||||||&#8221; body_font_size=&#8221;16px&#8221; body_line_height=&#8221;2em&#8221; background_color=&#8221;#ffffff&#8221; custom_margin=&#8221;||12%|&#8221; custom_padding=&#8221;|30px||30px&#8221; animation_style=&#8221;fold&#8221; animation_direction=&#8221;top&#8221; border_radii=&#8221;|||10px|10px&#8221; border_width_all=&#8221;0px&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_blur=&#8221;70px&#8221; box_shadow_color=&#8221;rgba(110,130,208,0.18)&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><b>SEO<\/b><span style=\"font-weight: 400;\">: 20% <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Focus on on-page SEO, technical SEO, and local SEO for immediate impact.<\/span><\/p>\n<p><b>SEM<\/b><span style=\"font-weight: 400;\">: 30%<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Allocate a substantial portion to PPC and Google Ads for quick traffic.<\/span><\/p>\n<p><b>SMM<\/b><span style=\"font-weight: 400;\">: 25%<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Invest in social media strategy, content creation, and community management.<\/span><\/p>\n<p><b>Content Marketing<\/b><span style=\"font-weight: 400;\">: 15%<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Create valuable content such as blogs, articles, and infographics.<\/span><\/p>\n<p><b>Email Marketing<\/b><span style=\"font-weight: 400;\">: 5%<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Manage campaigns and newsletters to keep customers engaged.<\/span><\/p>\n<p><b>CRO &amp; Analytics<\/b><span style=\"font-weight: 400;\">: 5%<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Optimize conversion rates and monitor performan<\/span><\/p>\n<p>[\/et_pb_toggle][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; theme_builder_area=&#8221;post_content&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221;][et_pb_row _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; type=&#8221;4_4&#8243; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; theme_builder_area=&#8221;post_content&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<\/p>\n<pre id=\"line1\"><span><\/span><span>\n<span id=\"line605\"><\/span>          <\/span><\/pre>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|desktop&#8221; prev_background_color=&#8221;#ffffff&#8221; admin_label=&#8221;Call to action&#8221; _builder_version=&#8221;4.16&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_direction=&#8221;130deg&#8221; background_color_gradient_stops=&#8221;#352597 0%|#8686FF 100%&#8221; background_color_gradient_start=&#8221;#352597&#8243; background_color_gradient_end=&#8221;#8686FF&#8221; background_image=&#8221;https:\/\/dev.netnami.com\/wp-content\/uploads\/2024\/08\/marketing-bg8.png&#8221; parallax=&#8221;on&#8221; custom_padding=&#8221;10vw||7vw||false|false&#8221; custom_padding_tablet=&#8221;100px||100px||true&#8221; custom_padding_phone=&#8221;||||true&#8221; top_divider_style=&#8221;ramp2&#8243; top_divider_height=&#8221;250px&#8221; top_divider_flip=&#8221;vertical|horizontal&#8221; top_divider_height_tablet=&#8221;150px&#8221; top_divider_height_phone=&#8221;110px&#8221; top_divider_height_last_edited=&#8221;on|phone&#8221; 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